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Business of Art and Design students conducted a situational analysis of the Monster Jam business, environmental scan for industry assessment, consumer trends, and research to uncover insights, challenges, and areas of opportunity. Informed by data and research, the student team produced a leading campaign strategy focusing on growth opportunities for the Monster Jam brand.

Artistry and philanthropy united for a campus-wide competition that included students, faculty, and alumni. Bottles of limited edition Maker’s Mark bourbon served as the canvas where participants unleashed their imaginations and creativity to transform the specially created bourbon into captivating works of art. The individual bottles were auctioned off at ²ÝÝ®ÊÓƵ College’s esteemed Avant-Garde Gala to support student scholarships.

Film students were tasked with creating three short public service announcements regarding the rich history of aquatic conservation in the Gulf Coast region. With a focus on prominent organizations such as Mote Maring Laboratory and Aquarium, Save Our Seabirds, and Longboat Key Turtle Watch, each PSA aimed to raise awareness and inspire action for our region’s rescue rehabilitation, education, and conservation services, offering real-time examples of their vital contributions to environmental preservation.

Students across four majors came together to produce a brand activation launch of Wet Dog Corp. at South by Southwest (SXSW). The virtual reality game project required the creation of an entire graphics package, building a physical arcade game, and managing the production details of the event.